Consumer Goods

Consumer Goods companies are facing increased pressures from competitors and trading partners

Consumer Goods Losing Share of Mind

• Consumer Goods firms are feeling pricing pressures from all sides, as consumer spendings shifts from products to services

Market Maturation and Saturation

• Lots of brand and product activity with little to no real innovation place margin pressure on company performances

Consumer Goods Allure Fades

• CG companies continue to fight for talent as MBAs and other knowledge workers shift to alternative industries

Retailers Become Consumer Barriers

• Retailers continue to control POS data and access to consumers at the shelf leaving marketing and promotional efforts with little fire-power or impact on consumers

Retailers expand globally with stronger Private Labels

• Retailers power to expand more rapidly across international boundaries leaves them with more consumer recognition than CG firms. At the same time Retailers increase sophistication in marketing of own brands worldwide

• Supply Chain Planning (with support of CPG specific requirements like CPFR, VMI/SMI, SCEM, SCPM, Characteristics Dependent Forecasting & Planning, Advanced SCP - Promotion, Production & transportation forecasting & scheduling, etc.)
• Supply Chain Execution (support of RFiDs in WMS and Make-to-Order production scenarios)
• CRM (Customer centric planning, Campaign Management & Trade Promotion Management, Category Management, Direct Store Delivery, etc.)
• PLM (focus on New Product Development and Introduction)
• MDM/XI (Support of CPFR's XML format, UCCnet product data synchronization, etc.)